Online Marketer Italy
Are you the right person to help us become market leader in the Italian livestock industry as an Online Marketer Italy?
As an Online Marketer Italy, you will work on the growth of our Italian webshop. You will be challenged to attract more and more (potential) customers to the webshop through creative actions and the use of online marketing channels. Is your job done then? No, certainly not. You also want them to have a good experience and come back after that first order. To do this, you analyse the data, collect feedback and you think of ways to reactivate customers with the online channel and message that makes the most impact according to you. To come up with ideas for relevant actions, you get help from the central ecommerce team and ecommerce colleagues from other countries. They all have similar roles, so you’re not on your own. You will also work together with the Italian country manager in order to reach the overall revenue goals.
About us
The Schippers Group is a family owned company, founded in 1966, which supplies the professional farming industry. With more than 500 employees we serve farmers in more than 40 countries. The Schippers Group encompasses multiple brands, all united in their mission to eliminate antimicrobial resistance, which is expected to be the biggest health risk in 2050. We contribute to a significant decrease in the use of antibiotics and provide effective, tailor-made hygiene solutions for livestock farmers that yield healthier animals and higher profits.
What are you going to do?
What will your job look like as an Online Marketer Italy?
- You set up campaigns using e-mail marketing, web banners, SEA, social media or other channels. This is specified per target group.
- You create relevant content that is based on the challenges and problems that farmers encounter on their farms. These pages are easy to find via Google (SEO).
- You work with Category Management to get approval for the products you want to highlight and you coordinate the graphic design with our designers.
- You look for opportunities to increase MS Schippers’ brand awareness in Italy through press releases, promotions or local collaborations.
- You improve the Italian webshop by analysing visitor behaviour, improving the search function and the product texts.
- You look for interesting keywords to expand our SEA campaigns and generate more traffic to your webshop. You then set up these ads yourself in Google Ads. For all your questions, you can ask help from our SEA expert Susan.
- Together with our e-mail specialist Bram, you lift e-mail marketing to a higher level in Italy and you come up with new ideas for automating e-mail flows in Selligent (e-mail programme).
- Each month, you analyse the results of all actions and campaigns of last month and discuss them with the e-commerce manager and the Italian country manager in the monthly evaluation meeting.
What do we ask?
What do we expect from you as a potential candidate for this role?
- You are creative, show initiative and think in terms of possibilities.
- You learn quickly, are flexible and you switch easily between different tasks without losing the overview.
- You have at least 2 years of experience in online marketing, particularly in Google Ads, Google Analytics, E-mail marketing & SEO.
- You are very structured and accurate.
- You are a native speaker in Italian and you can speak and write English on a professional working level.
- You’re enthusiastic about travelling and would like to visit the head office in The Netherlands 3 to 4 times a year.
What do we offer?
When you start working as an Online Marketer Italian, you can expect the following:
- A nice salary depending on your experience.
- A challenging opportunity with a lot of freedom and room for own initiatives.
- Professional working atmosphere in an international company where you can distinguish yourself.
- Lots of opportunities for growth and development.
Location: Bréscia, Lombardy, Italy